On Friday 13th March 2009 Foxy Bingo offered all their internet bingo players the chance to win a whopping £50,000 guaranteed bingo jackpot. Not only were players in with a chance of winning this life changing amount but the site also promised to donate £1 for every £1 spent on the game to Comic Relief. The Foxy Bingo advert for Comic Relief was aired in the week prior to the big game and featured a celebrity voiceover and a spoof twist of the previous campaign.
Dawn French was the voiceover for the spoof Foxy Bingo advert for Comic Relief that also saw the Foxy Bingo mascot adlib with his own words to the theme tune of Funky Town by Lipps Inc. Although a rather nonsical adlib the words “Ee by gum can your belly touch your bum” line fitted well with the “do something funny for money” slogan of the Comic Relief campaign 2009.
With Dawn French being married to Lenny Henry who is one of the front men for Comic Relief the whole spoof Foxy Bingo advert for Comic Relief definitely proved a great marketing campaign for the big guaranteed jackpot played at the site on Friday 13th March. The target of £150,000 to donate to Comic Relief will most definitely have been boosted with yet another great marketing campaign from this superb online bingo site.
The Foxy Bingo Adverts continue to impress many in the bingo industry and is probably one of the best known marketing campaigns to date.